We will open your eyes to new possibilities where none existed before and will help you have fun while making money. Keeping money is getting harder. It certainly seems that the harder it gets the less fun it is. And if you want to talk about “less fun” how about working hard and not making any money.
We have identified some not-so-obvious pitfalls. These virtually effect almost every business. They consist of inaccurate, incomplete, untested and even downright dis-proven advice from trusted professionals. Most of these “Professional” advice givers (Accountants, Attorneys, brothers-in-law and neighbors) have never worn your shoes and they have never been responsible for a business… nor have they been complete in their research– yet many claim to be experts and gurus at advising and telling businesses what to do.
Too many advice-givers are using the wrong model for your business.
The legal and accounting advice available to Microsoft, GE or Bank of America is much different than the advice available to a company with less than 500 employees. We expect SOME advice to be different because each company has different problems. But again, not every advice-giver understands the fundamentals of successful businesses. In reality there are two different business models. Simply put, one model is for failure and one model is for success. The model for success is used by every large business.
Yes, you do have a right to use it, too. But first…
